Our Services

Mission Statement

We are business practitioners with extensive experience across the agri-food value chain who are committed to partnering with clients to deliver business solutions that increase stakeholder value.

International Marketing

Marketing is a management process that harnesses a company’s capabilities to identify and satisfy customer needs at a profit. The development of international markets poses specific complexities for agri-food exporters and different strategies are required to succeed.

Every country has distinct consumer and business cultures. Each geographical region has its own business history from which the existing pattern of competitors and distribution structures have evolved.

This gives rise to the need for prioritisation at a number of levels, including: the countries to focus on in the first place, the market segment, the consumer proposition, the trade proposition, the distribution channel to use and the selection of the appropriate partner within that channel.

Agrifood Business Partners have wide experience of a variety of approaches to suit different markets

AgriFood Business Partners have wide experience of a variety of approaches to suit different markets and can advise on:

  • Strategic market analysis and planning
  • Market entry strategy development
  • International market selection and prioritisation
  • Marketing channel selection
  • Distributor selection
  • Business plan development